Recommended Reading for PR Practitioners – by industry topics
Crisis Communication
- Crisis Communication Planning Strategies
- Crisis Communications: A Casebook Approach
- Current Crisis Communication Issues
General Practice
- Communicate with Power
- Effective Public Relations
- Getting Attention, Leading-Edge Lessons for Publicity and Marketing Public Relations: Public Relations: Strategies and Tactics
- The Practice of Public Relations
- The Profession and The Practice
- The Unseen Power: Public Relations
” How To” Books
- How to Establish a Professional Relationship with Reporters
- How to Get Noticed by the National Media: Your Complete Guide to High Impact Publicity
- How to manage Your Global Reputation
- How to Measure Your Communications Programs
- How to Start Your Own PR Firm
- Power of Public Relations: How to Get PR to Work for You
- The Anatomy of Buzz: How to Create Word of Mouth Marketing
- The Guide to Financial PR: How to Stand Out in the Midst of Competitive Clutter
Integrated Marketing Communications
- The Handbook to Strategic PR & Integrated Communications
- Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Internet Communication
- Corporate Activism on the Internet
- Dan Janal’s Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life
- Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
- Winning PR in the Wired World
- What Makes Them Click
Media Relations
- Dealing Effectively With The Media
- Keeping the Wolves at Bay: A Media Training Manual
- Manufacturer’s Public Relations and Media Guide
- On Deadline: Managing Media Relations
- Public Relations Writing and Media Techniques
- The Publicity Handbook: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online, and on the Air
Specialty Topics
- 101 Secrets of Highly Effective Speakers
- 2 Immutable Laws of Branding
- A Public Relations Guide to Nonprofits
- APR Candidate Preparation Guide
- Art of the Storyteller Toolkit
- Benchmarking Basics: Looking For A Better Way
- Celebrity Stew
- Client Service with Attitude
- Public Relations History: Form the Seventeenth to the Twentieth Century
- The Fall of Advertising the Rise of PR
- The Management of a Public Relations Firm
- Using Research in Public Relations: Applications to Program Management
