As unbelievable as it is, August is actually here, which means the kids go back to school and we start the second half of our programming year. It’s time for PR professionals to sharpen our skills as well. This August, we’re starting things off with a special presentation: Nationally known PR & Social Marketing expert Gini Dietrich, Founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, is the featured speaker at a special August program on the overwhelming amount of social media that PR professionals are expected to manage these days.
In addition to Arment Dietrich, Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America andEuropeon the subject of using online technology in communication, marketing, sales, and HR.
One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. She’s also found time in her busy schedule to co-author a new book, Marketing in the Round, with Geoff Livingston, on how to drive more value from all your marketing and communications channels- It’s all about getting results —and there’s only one way to get results, according to Gini and Geoff: “You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter” (Amazon.com).
Don’t miss the chance to learn new skills that are essential in today’s PR world. Join us for this special one-time summer dinner Tuesday, August 14 at 6 pm, at the Sheraton Suites inElk Grove Village,121 Northwest Point BoulevardatArlington Heights Road. Networking starts at 6:00 p.m., with dinner and the Social Media Boot Camp with Gini Dietrich at 6:30 p.m. Free on-site parking is available. Register before August 13th and be entered in a drawing to receive a free copy of Gini’s new book.
Free parking available.
Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007
Also stay tuned for our other fall programs:
September: Kevin Saghy,ChicagoCubs and Co-Chair of Champions for PRSSA
October: Special Surprise Guest
November: National comedian and keynote speaker (and PR spouse) Rex Havens