The worst part of handling a crisis isn’t always the ‘round-the-clock scrambling to maintain your reputation; it’s that they often happen when you least expect them. But with preparation and training in the best practices of crisis PR, you can minimize the damage—and stress—of what’s bound to happen in all our careers.
On Tuesday, April 14, Jack Monson will share his expertise in social media strategy to prepare us for the worst over a delicious pizza party package at Uno Pizzeria in Schaumburg. He’ll start with ways to create an effective crisis plan before sharing tips and guidelines for implementation. Then things will get interactive as he puts us to the test, giving us worst case scenarios where participants will have to implement what they just learned in order to survive.
Jack Monson is the Global Head of Strategic Accounts at Manalto, Inc. He has been helping global brands with Digital Marketing for two decades. He is a co-founder of the annual FranTech conference, active in the International Franchise Association, and a former Board Member of the PRSA Chicago Chapter. He blogs at Social Media Workbench and is the co-host of the weekly Social Geek Radio program and podcast, both of which focus on social media, marketing, and PR technologies.
Tuesday, April 14 • 6-8 p.m.
Uno Pizzeria in Schaumburg (Woodfield Mall)
$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program
Next Tuesday, March 10, Jim O’Reilly from D S Simon will share his knowledge and experience on conducting effective Satellite media tours (SMTs), both broadcasted and online. After a brief introduction for those who haven’t run one before, he’ll demonstrate the importance of structuring a good storyline, using solid talent, and getting additional value by re-using SMT content in the future.
Jim O’Reilly is Regional Vice President for the strategic video communications company D S Simon, where he has been for nearly 15 years working as a producer, then production manager in New York. This was a time when the Video News Release was a key tactic in public relations. Jim produced hundreds of highly successful VNRs as well as Satellite Media Tours. In 2006 Jim moved to Chicago to open D S Simon’s Midwest office.
Prior to this, Jim worked in television news for nearly 20 years at KYW in Philadelphia and WGAL in Lancaster, PA . Jim is a native of suburban Philadelphia and a graduate of Temple University.
Tuesday, March 10 • 6-8 p.m.
D.O.C. Wine Bar in Lombard
$35 Members, $45 Non-Members, $30 Students
Ticket includes dinner, program, dessert, and a non-alcoholic beverage
Read more and register:
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