October 21, 2014

Upcoming Events:

Bobbi Simmons

October Program: Negotiating Ethical Minefields with Bobbi Simmons

PRSA Suburban Chicago Chapter Tuesday, October 14, 2014 from 6:00 PM to 9:00 PM DOC Wine Bar in Lombard, IL Simmons will speak about ethical dilemmas currently in the news and how they impact the careers of PR professionals. Highlights will focus on conflicts in digital communication, including social media and native advertising, followed by small group discussion … [Read More...]

Debra Bethard-Caplick

Are You Talking to Me?

Hidden Psychographic Issues That Impact Your Messages Do you know who your audience is? Are you sure? And are they listening? Don't be so sure. Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond … [Read More...]

Recent Chapter News:

Bobbi Simmons

October Program: Negotiating Ethical Minefields with Bobbi Simmons

PRSA Suburban Chicago Chapter Tuesday, October 14, 2014 from 6:00 PM to 9:00 PM DOC Wine Bar in Lombard, IL Simmons will speak about ethical dilemmas currently in the news and how they impact the careers of PR professionals. Highlights will focus on conflicts in digital communication, including social media and native advertising, followed by small group discussion and analysis of three … [Read More...]

Debra Bethard-Caplick

Are You Talking to Me?

Hidden Psychographic Issues That Impact Your Messages Do you know who your audience is? Are you sure? And are they listening? Don't be so sure. Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to … [Read More...]