September 2, 2014

Upcoming Events:

Debra Bethard-Caplick

Are You Talking to Me?

Hidden Psychographic Issues That Impact Your Messages Do you know who your audience is? Are you sure? And are they listening? Don't be so sure. Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond … [Read More...]

get hired

Live Webinar: Navigating the Hiring Process

Navigating the Hiring Process with Talent Acquisition Specialist Laura McDermott Are you looking to make that next career move in PR, Marketing, or Communication, but don’t quite know how to navigate today’s hiring process? Laura McDermott, Talent Acquisition Specialist with Esquire Recruiting, LLC, will provide tips you can use during your next job search as well as go … [Read More...]

Recent Chapter News:

Debra Bethard-Caplick

Are You Talking to Me?

Hidden Psychographic Issues That Impact Your Messages Do you know who your audience is? Are you sure? And are they listening? Don't be so sure. Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to … [Read More...]

chris orris receives silver anvil from PRSA

Quicksilver Edge Strategic Communications Wins 2014 PRSA Silver Anvil Award WindForge Kickstarter Campaign Gains National Recognition for Innovation and Creativity

Congratulations to Suburban Chicago Members Debra Bethard-Caplick and Chris Orris for winning the Silver Anvil Award from PRSA. Debra, founder of Quicksilver Edge Strategic Communications, and Chris, an account executive for the firm, received the award in New York City. The Silver Anvil recognizes outstanding achievement in strategic public relations planning and implementation. Quicksilver … [Read More...]