Do’s and Don’ts of Crisis PR: Handling Bombs and Births and Everything in Between

Join us on a special date: August 16th (the third Thursday) for an exciting evening of the fast-paced world of sports PR, and how it’s not really so different from what we do every day – even if we don’t get a ring with a gazillion diamonds on it.

Robin MonskyRobin Monsky, Principal
Round Robin Sports

Tuesday, August 16th
6 p.m. at DOC Wine Bar
326 Yorktown Centre, Lombard

Click for more details and a link to register



The Next Level of Leadership – PRSA Suburban Chicago Chapter Elections

As a member of the PRSA Suburban Chicago Chapter, do you think it is time to expand your horizons and become more involved? Are you interested in developing your leadership skills? What about taking your career to the next level? Building your management skills? If you feel you have what it takes to lead a team of professionals, you should consider running for a chapter leadership position for the coming year.

PRSA ElectionsWith a leadership role, there will be endless opportunities at your feet. You have the chance to develop your leadership skills as a chapter officer or committee chair. Don’t think you’re too young for a leadership role, because these positions help you develop your management skills, as more established members are looking to pass on the skills they have learned over a lifetime of professional practice.

If you’ve ever sat in a chapter meeting, thinking, “Wouldn’t it be great if we could……” now is your chance to seize this opportunity.  Available positions include:

  • President
  • President-elect
  • Treasurer
  • Secretary
  • Assembly delegate (a three-year term)
  • Director (a three-year term)
  • Ethics chair

Responsibilities for the secretary and the treasurer last for one year, whereas the Assembly delegate, director, president-elect positions extend for three. The president-elect automatically becomes the president, and then subsequently immediate past president/elections committee chair, at the end of the year. Due to unusual circumstances, we have slots for both president and president-elect available for next year.

The following chair positions are also available, but don’t require election to the position:

  • Membership chair
  • Public relations/social media chair
  • Programming chair
  • Student relations chair
  • Diversity chair
  • Advocacy chair
  • District Liaison chair
  • Accreditation chair
  • Awards chair
  • Young Professionals Liaison  chair

If you are interested in any of these positions, please contact Carl Alston, immediate past president and chair, elections committee,, by September 30, 2016. Ballots will be due November 30th  to Or you can vote electronically when ballots are emailed out this fall.

If you’d like to know more, but don’t want to commit just yet, join the chapter for an end-of-summer cookout, hosted by chapter president Debra Bethard-Caplick. All food and beverages will be provided. For more information, contact Debra at email

Let’s talk about “5 Simple Ways to Build Measurement and Analytics Competence”

in a special panel discussion June 14th

Confirmed Panelists include –

Pauline Draper-Watts

Pauline Draper-Watts

Pauline Draper-Watts has been with Edelman since early 2012 and leads the global measurement and analytics practice. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional metrics. She provides strategic counsel to clients and colleagues alike.

One of the thought leaders in the industry, she has presented at conferences for PRSA, IABC, the Institute for Public Relations, (IPR), the International Association for Measurement and Evaluation of Communications (AMEC) and the Word of Mouth Marketing Association (WOMMA) in addition to speaking at client conferences, leading workshops and guest lecturing for academic institutions. She has been inducted into the PR News Measurement Hall of Fame.

Pauline is a past Chair for the IPR’s Commission on Public Relations Measurement & Evaluation which exists to develop and promote standards and methods for public relations research, measurement and analytics that contribute to ethical, strategic and effective public relations. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the “Barcelona Declaration of Measurement Principles” and contributed to the 2015 update to 2.0. She is active with AMEC, serves on the PRSA Research Committee and judges various awards in addition to being published.

Prior to joining Edelman, Pauline has had a wealth of communications measurement and research experience. She co-founded Precis, one of the early media research and analysis companies. When this was acquired by Millward Brown, she moved from the UK to the US to establish the US division and develop greater insights by integrating news and social media with more traditional market research.


Rajul Jain, Ph.D.,
Dr. Jain, is an assistant professor of public relations at DePaul University in Chicago where she teaches courses in PR strategy, international public relations, and measurement and data analytics. She is also a senior manager of predictive analytics at Ketchum counseling clients on measurement and analytics solutions. She holds a Ph.D. in mass communications, an M.A. in international business, and an M.A. in mass communication from the University of Florida.


D.O.C. Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6:00 pm, dinner at 6:30 pm
with the panel discussion program following.

Non-members are always welcome!


Let’s Get Social at Nando’s Peri-Peri in Naperville!

US-Nandos logoSummer is nearly here, so let’s put the “social” back in social! Ditch the phones and computers, kick back and get social with Chicago area PR people at Nando’s Peri-Peri May 26th in downtown Naperville!

Join us after work on Thursday, May 26th and celebrate the start of summer with a taste of South Africa’s famous peri-peri sauce at Nando’s Peri Peri in downtown Naperville. The fun runs from 6 pm – 8:30 pm. or later. Free parking is available in the municipal garage at 43 W. Van Buren garage, and in a decked lot just east of the restaurant on Jefferson.

Come out and bring a friend or colleague! We’ll be upstairs – just come out and ask for PRSA. No tickets, dinner is on your own, how much or how little you want.

Map to Nando’s:


Our next PRSASCC meeting is June 14 –

Join us at

D.O.C. Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6:00 pm, dinner at 6:30 pm
with the guest speaker program following.

Non-members are always welcome!

Join PRSASCC April 12 – Didn’t See That Coming: How Ingenuity and Resourcefulness Saved A Near Media Relations Disaster

When effective media outreach leads to strong interest from the local television news, life is good. Prep your spokesperson with key messages …meet the reporter and camera crew at the interview location …simple enough, right?

Then the unexpected happens.

Learn how two savvy public relations professionals remained calm and flexible during a most unusual situation. See how quickly providing critical resources to a news team helped turn a near disaster into a lead story on the 5:00pm evening news.

Plan to our attend the next PRSASCC meeting on Tuesday, April 12th

Didn’t See That Coming: How Ingenuity and Resourcefulness Saved A Near Media Relations Disaster

With Special Guests:

Susan Stoga, Principal
Carson-Stoga Communications

As a principal and co-founder of Carson Stoga Communications, Susan Stoga brings more than 25 years’ experience in brand marketing and communication strategy to her suburban

Chicago-basusan-stogased public relations and social media consulting firm. Susan’s clients include Fortune 500 companies, national associations and franchisers. For the past 10 years, Susan has served as strategic counsel for numerous firms seeking to utilize the media to convey their brand messages.



Tom Jackson, APR
Tom Jackson Public Relations

Tom is the principal of Tom Jackson Public Relations, a Naperville-based PR agency providing public relations services and marketing communications to clients. Tom recently started his own agency after 23 ytom-jackson-APRears leading communications within the nonprofit sector. Tom specializes in integrated digital campaigns, helping clients build their brand through digital storytelling, video marketing and social media strategy. Tom’s recent clients include retail, e-commerce and nonprofits.


DOC Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6:00 pm, dinner at 6:30 pm
with the guest speaker program following.

Non-members are always welcome!


April 12th is Our Next PRSASCC Chapter Meeting

Plan to our attend the next PRSASCC meeting on Tuesday, April 12th

DOC Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Additional details will be posted as soon as possible.

Networking starts at 6:00 pm, dinner at 6:30 pm
with the guest speaker program following.

Non-members are always welcome!

Authentic Connection with Alex Ott

Alexandria OttPRSASCC had an exciting evening of networking and learning with our special guest

Alexandria Ott
Founder & CEO

Chrome City

Over the past decade, Alex has worked as a writer and PR consultant for a number of brands and businesses in hospitality, lifestyle, and government. In 2014, she started Chrome City as the result of her desire to tell a deeper story on behalf of her clients. Chrome City is a catalyst for Chicago creatives to connect with like-minded brands and audiences. As communication leads to community, Chrome City’s mission is to provide strategies that create a shift in our current culture by finding new and innovative ways to connect, think and understand.

D.O.C. Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6 pm with dinner at 6:30 pm
and the program following.

$35.00 for PRSASCC members
$40.00 for non-members
$25.00 for PRSSA students
$30.00 for Retired members


Managing a Crisis – Canine Influenza Hits Chicago

Canine influenzaAs any public relations professional will attest, a crisis can take many different forms. Virginia Mann has dealt with a variety of crisis, from product recalls to plant closures to changes in corporate leadership. In the spring of 2015, Virginia played a lead role in an especially challenging crisis, one that provides a useful roadmap for communication professionals dealing with a rapidly changing crisis and multiple audiences.

In Spring of 2015, veterinarians in Chicago began seeing a large number of coughing dogs. Initially, they believed they were dealing with an unusually large outbreak of a contagious, but fairly common dog illness called Kennel Cough. It quickly became apparent that something much more serious was at hand as large numbers of dogs became critically ill, requiring extensive medical attention or hospitalization. In a matter of a few short weeks, more than 2,000 dogs, primarily in downtown Chicago and on the near north-side, contracted what turned out to be a highly contagious form of Canine Influenza Virus never before seen in the Americas.

For about eight weeks, Virginia worked with primary care, emergency and specialty care veterinarians, veterinary pharmaceutical companies and universities to address the crisis.

On behalf of her many veterinary clients, Virginia and her team rapidly created and implemented comprehensive communications to alert veterinarians, pet owners, the media and the public about this dangerous illness. Virginia and her clients were responsible for much of the media coverage worldwide on this topic, from CNN to Huffington Post to U.S. News & World Report, and virtually every Chicago media outlet.

Join us to learn how Virginia and her team managed the rapidly changing crisis while engaging a variety of audiences on behalf of multiple clients effected by the situation. Her learnings can easily be used as a roadmap for those dealing with a crisis.

Virginia Mann
Virginia Mann

Virginia Mann is an award-winning corporate communications, public relations and public affairs professional who heads up her own boutique agency. Her experience includes extensive work with CEOs, boards of directors, the media, employees and the public.

Her broad experience includes in-depth work with blue-chip, Fortune 500 and industry-leading consumer products companies as diverse as Astellas Pharmaceuticals; Chicago Veterinary Emergency & Specialty Center; Diversified Real Estate Capital; Lou Malnati’s Pizza; United Airlines; and West Loop Veterinary Care; among others.

In addition to her clients, Virginia is an adjunct instructor at Loyola University in Chicago, teaching public relations courses in the School of Communication. She is the Treasurer of the Chicago Chapter of the Public Relations Society of America, and is a former board member of the International Association of Business Communicators.

She and her husband Gary Dupuis are the proud pet parents of Spencer, an American Kennel Club Champion Tibetan Terrier.

Tuesday, January 12, 2016
6 pm Networking, 6:30 pm dinner
Uno’s Pizzeria & Pasta
1160 Plaza Dr, Schaumburg, IL 60173
Corner of Meacham & Golf Roads (Woodfield Mall)

$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program


Uno's Pizzeria Schaumburg
Uno’s Pizzeria Schaumburg