July 4, 2015

Upcoming Events:

Join Us September 8th: First Comes the Crisis, Then There’s the Apology….

Michael Shmarak

Michael Shmarak

It’s a Crisis and You Need to Apologize….Do You Know What to Say? And When Do You Say It?

It’s become routine in a public crisis: public figures and company representatives standing in front of the cameras, issuing an apology after having been exposed in some form of wrongdoing, or when something goes horribly wrong. Yet instead of helping to resolve the situation, the apology often makes things worse. Join PRSA Suburban Chicago on Tuesday, September 8th, as Michael Shmarak presents a look at the role of apologies in a crisis, and how to make them an effective tool instead of fuel to the fire.

Michael Shmarak

With more than 20 years of experience, his current and past representation of clients span several industries, including professional services, real estate, hospitality, retail, technology and investment banking.   Prior to joining DKC, Michael was Principal of Sidney Maxwell Public Relations, a Northbrook, Illinois-based public relations consultancy.  His work included senior-level client counsel, traditional and social media relations, communications infrastructure development and adversity management.  He previously served as director of Ruder-Finn’s Corporate Affairs Practice, and was Account Supervisor/Media Relations for Ketchum in Chicago. 

Michael earned an MBA from Wayne State University in Detroit, MI and received a BSBA in Marketing from The Ohio State University. 

Rescheduled for September 8, 2015
Tuesday, September 8  • 6-8 p.m.

Uno Pizzeria in Schaumburg (Woodfield Mall)
$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program

Eventbrite - Handling a Social Media Crisis

What Would You Do in a Social Media Crisis?

The worst part of handling a crisis isn’t always the ‘round-the-clock scrambling to maintain your reputation; it’s that they often happen when you least expect them. But with preparation and training in the best practices of crisis PR, you can minimize the damage—and stress—of what’s bound to happen in all our careers.

Jack Monson Headshot

On Tuesday, April 14, Jack Monson will share his expertise in social media strategy to prepare us for the worst over a delicious pizza party package at Uno Pizzeria in Schaumburg. He’ll start with ways to create an effective crisis plan before sharing tips and guidelines for implementation. Then things will get interactive as he puts us to the test, giving us worst case scenarios where participants will have to implement what they just learned in order to survive.

Jack Monson is the Global Head of Strategic Accounts at Manalto, Inc. He has been helping global brands with Digital Marketing for two decades. He is a co-founder of the annual FranTech conference, active in the International Franchise Association, and a former Board Member of the PRSA Chicago Chapter. He blogs at Social Media Workbench and is the co-host of the weekly Social Geek Radio program and podcast, both of which focus on social media, marketing, and PR technologies.

Tuesday, April 14  • 6-8 p.m.
Uno Pizzeria in Schaumburg (Woodfield Mall)
$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program

Register: 

Eventbrite - Handling a Social Media Crisis

Recent Chapter News:

Michael Shmarak

Join Us September 8th: First Comes the Crisis, Then There’s the Apology….

It's a Crisis and You Need to Apologize....Do You Know What to Say? And When Do You Say It? It’s become routine in a public crisis: public figures and company representatives standing in front of the cameras, issuing an apology after having been exposed in some form of wrongdoing, or when something goes horribly wrong. Yet instead of helping to resolve the situation, the apology often makes … [Read More...]

The Best Apps and Software for PR and Communication Professionals Roundtable Discussion

We're going more casual for our February 10th meeting and hosting a roundtable discussion! Are you curious about what Apps and Software are out there for PR, marketing, and communication professionals? Join our chapter as we discuss the different types of applications and software (free and paid) we use to make the most of our PR planning. If you are using a great app or software at your … [Read More...]